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When a team of senior leaders got together earlier this year to discuss their community engagement strategy, there was no doubt in Pink Ribbon after hearing the huge response from their people. The campaign was tentatively titled ‘Think Pink’ and then we engaged our people further to help with the naming rights of the campaign. Following a huge response on our team survey, Ellen Holland from Telstra Store Habour Town’s suggestion of ‘Pinky Promise’ was the overwhelming favourite.
Here at HTG we believe in community and giving back, which is why we’ve decided to give back to an organisation that has helped change the lives, including some of our team, which is The Cancer Council Queensland. We will launch our very own ‘Pinky Promise’ campaign, in an attempt to raise funds and awareness, so we can support women, and research in Women’s cancers.
In Queensland alone, 4180 women are diagnosed with breast or gynaecological cancer each year. Cancer is something that has touched the lives of many, which is why when 36 year old cancer patient Tracy Loveridge joined us for our campaign launch, there wasn’t a dry eye in the house.
On May 8th, we launched the "Pinky Promise" campaign with our very own "Pinky Promise" Breakfast. The HTG team donned their best pink attire, and decked out the cafe in pink decorations, all in the name of a great cause.
On the morning we were honoured to have special guest Tracy Loveridge join over 70 of our people to help launch the campaign. Tracey was diagnosed with stage 3 breast cancer at only 36 years old. She spoke to us about her experiences and how the Cancer Council Queensland plays a part in her journey.
Cancer Council Regional Fundraising (South Queensland) Manager Simon Flowerdew also came along educating the teams on important stats to help raise further awareness to the teams.
We’ve set ourselves a target to raise in excess of $13,000 through our Pinky Promise campaign for the Cancer Council Queensland’s Pink Ribbon initiative. With help from our teams at Telstra Stores Helensvale, Harbour Town and Burleigh Heads - we aim to be able to do just that. On top of the in store promotion of pink merchandise, we will also be donating an additional $2 from every eligible piece of pink ribbon merchandise sold in store.
Furthering on this in celebration of the “Pinky Promise’ Campaign Telstra Store Harbour Town is hosting a morning tea on May 31st from 10:00am. There will be a spread from local food outlets including Subway and Yogurt Land, as well as live music and balloon twisting for the young and young at heart.
Special guests, Hot Tomatoes Flan and Former Young Australian of the Year and Olympic Gold Medalist Ducan Armstrong will also be joining the Telstra Store Harbour Town team for morning tea.
If you would like to show your support for the ‘Pinky Promise’ campaign, visit Telstra Store Helensvale, Harbour Town and Burleigh Heads, and purchase a piece of Pink Ribbon merchandise or get along to one of the special pink morning tea’s.